Arbor Sucrose Initiative Highlands

Sucrose Initiative 2018

Sucrose Initiative is Arbor Skateboard’s stand alone wheel program. They produce wheels using environmentally friendly materials that simultaneously improve the quality of the wheel while reducing the petroleum footprint of production and long term environmental impact from use. What happens to those ‘thane lines afterall?

Arbor recently refreshed the Sucrose Initiative for late 2018. The lineup now features fiberglass reinforced cores and two new wheels – Axel Serrat’s pro model and the Highlands.

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Arbor Collective – Crosscut Series

Hybrid street-slashing is becoming an increasingly popular skate style as both street and downhill scenes start to merge in feature-filled urban environments. Soft freeride wheels on an oversized skateboard has been becoming more and more common to see at both slide jams and city environments alike. It’s a new kind of rush to be able to pull an ollie, some freestyle tricks, and then transition into a banked slope while doing a squat slide. Continue reading →